2012 Olympics: Opening Ceremony Draws Highest Rating In USA For Non-US Olympics

Friday's Opening Ceremony for the 2012 Olympic games in London was quite popular here in the United States. So popular, in fact, that it drew the highest rating ever in the United States -- for a non-US Olympic games, at least.

That's quite the jump in popularity in just eight years, as the London Opening Ceremony rated 28% higher than the Athens Opening Ceremony.

Unfortunately, the event was aired on tape delay by NBC in the United States, as the network did everything they could to milk primetime ratings across the country.

Regardless, the interest in the Opening Ceremony bodes well for NBC throughout the next two weeks, as the Olympics are sure to generate more interest this year than they have in years past -- as evidenced by the ratings last night.

For the latest news on the Olympics, be sure to check out SB Nation's dedicated Olympics hub throughout the next two weeks.

Trending Discussions

X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join SB Nation Atlanta

You must be a member of SB Nation Atlanta to participate.

We have our own Community Guidelines at SB Nation Atlanta. You should read them.

Join SB Nation Atlanta

You must be a member of SB Nation Atlanta to participate.

We have our own Community Guidelines at SB Nation Atlanta. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.