Professional football games lack the emotion and raw energy enjoyed by their college counterparts. It's always more of a buttoned-up environment with many fans sitting on their hands throughout the game. The Falcons hope to change that by offering great deals and a new environment which will make the gameday experience an all-day event and get fans to the game earlier.
Chief Marketing Officer Jim Smith said, "One of the most interesting facts our research uncovered was that a large number of our crowd enters the Dome as much as 10 minutes after kickoff."
The Atlanta Falcons begin this transition by implementing new pre-game activities beginning this Sunday against the Cardinals.
From the Falcons' official site:
Beginning when gates to the Dome open at 11 a.m. through 12:30 p.m., fans will be able to enjoy Early Bird food and merchandise discounts.
The Early Bird food options include the Falcons Family Plan, which includes four hot dogs, four bags of chips, four sodas and four candy items, all for $40. The Falcons Combo Plan, consisting of two hot dogs, two bags of chips, two sodas and two candy items, is available for $20.
Additionally, the club is offering bottomless specials for souvenir sodas ($6.00) and popcorn ($5.50) throughout the game. These specials are available at all concession locations that serve those two items.
Further discounts on merchandise are included as well and of course:
Falcons’ team introductions will follow the video montage, and Samuel L. Jackson’s Rise Up anthem will be shown just seconds before the opening kickoff.
Does any of this increase your desire of attending a game live? The Falcons hope so.