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Coke Honcho Bestows Loads Of Dough For Grandiose Enclosure Close To Joke By Coke

Georgia Tech is getting a new $7 million, 80,000-square-foot indoor practice facility, half of it courtesy Coca-Cola CEO John Brock. It'll cover part of Rose Bowl Field and allow Paul Johnson to dismissively rage with fuller and more Appalachian volume at various scurrying A- and B-backs.

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This will help Tech keep pace in the recruiting arms race, bump up its NCAA 11 Facilities rating (I'm actually under contract to reference NCAA 11 once per day on this site, if you haven't noticed. No, I'm not), and the team won't have to buzz off to the Georgia Dome or the Flowery Branch bubble every time it rains.

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If I'm not mistaken, Tech will have a bigger facility than Clemson, South Carolina, or Georgia, its nearest recruiting competitors to the east. To the west, Auburn is starting a 92,000-square-foot deal. Neither Florida State nor Florida have one, while Tennessee's is a ridiculous 120,000 square feet. Of course, Florida is the only non-Vandy SEC school without an existing or under-construction indoor workspace, and they out-recruit just about everybody, so none of this means as much as we think it does.

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The Coke-funded installation also provides Yellow Jacket fans a rebuttal for the popular and excellent piece of rhymed humor, often uttered around the state, referring to the embarrassing fact that Bobby Dodd Stadium's most visible neighbor is the headquarters of the Southeast's most global corporation and not a graveyard next to a river.

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Photographs by coka_koehler used in background montage under Creative Commons. Thank you.