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VIDEO: Sevendust Shooting Music Video For Atlanta Falcons, Joining Weirdly Long Line Of Falcons Musicians

Via Jay Adams, a behind-the-scenes look at the shoot in progress:

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I'm not sure if all pro football teams often go out of their way to commission songs by musicians, but you could fill an iPod Mini with all the Falcons theme songs churned out annually. This year alone we've had Christian emo-metalWHAT DOES MIKE SMITH LOOK LIKE? (that video's just the commercial, but I assure you there's a full, eight-minute musical track that plays on loop throughout Hall County), and now a new Sevendust song.

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In years past we've had original works by Travis Tritt and all sorts of HRRRRRRRRRR metal dudes, plus we've co-opted everything from 2 Legit 2 Quit to Whoomp! There It Is (ok, that's not a range wide enough to merit an "everything from ... to"). There's also apparently been a series of college-y fight songs that nobody has ever heard. And we used to have a drumline. We might still have a drumline.

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There's a lot of Falcons-approved music out there, I'm saying. 

Photographs by coka_koehler used in background montage under Creative Commons. Thank you.