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Looking At The Thrashers' Recruitment Of Black Players

My home away from home St. Louis Game Time had a link in today’s AM links regarding the Thrashers and the players that they’ve targeted in the off season. Harrison, a black hockey player at the blog Pass It to Bulis stepped back and took a look see at an interesting trend: the potentially active recruitment of black hockey players.

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Atlanta’s large middle-class African American population is a key market for a sport looking to grow its audience to market to, and Harrison believes that the best way to market is to have players on the team that people can relate to.

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The Thrashers have done just that, scooping up 30 black hockey players – or twenty percent of all black players in the NHL. One-fifth of the league’s players of African descent play for the Atlanta Thrashers organization. That’s an impressive number. Harrison goes further in-depth in a great article that’s a must-read.

Photographs by coka_koehler used in background montage under Creative Commons. Thank you.