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NASCAR's Coca-Cola Racing Family Sings In Perfect (?!) Harmony

During the 2010 Daytona 500, Coca-Cola debuted what has become one of the most popular NASCAR-themed ads in recent years. Reviving the popular “I’d Like To Teach The World To Sing” tune from the famous “Hilltop” ad of the 1970s, the spot featured the Coca-Cola Racing Family joining together to sing the tune in the midst of a race.


Fans who visit the Coca-Cola Racing Family site for information on their favorite Coke drivers and other aspects of NASCAR’s relationship with the Atlanta-based company are greeted by this year’s lineup of drivers. When they hover their mouse over a particular driver, he will start to sing. The process can be repeated until any combination of the Coke Racing Family or the entire lineup itself are singing the song.


Click here to visit the Coca-Cola Racing Family website. Be warned, however: there is a reason why they spend their lives driving stock cars and not recording music, and it is clearly illustrated beyond a shadow of a doubt. That being said, it should warm hearts or at least make you want a Coke.


Also check out a behind-the-scenes video of the shoot for last year's ad by clicking here.

Photographs by coka_koehler used in background montage under Creative Commons. Thank you.