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PHOTO: Atlanta Falcons Sticking With 'Rise Up' Marketing Theme

After that Samuel L. Jackson commercial from last year, the 2010 Falcons "Rise Up" media campaign actually turned into a little bit of a rallying cry for real-life Birds fans. Rare to see something dreamed up by marketers end up being adopted by the people, but the lack of a traditional Falcons hollering item (we have no "who is that," though that's to our everlasting credit) sort of looks like it's been filled.

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(Can lacks be filled? I think that works.)

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Smart of the team to keep it going:

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Photographs by coka_koehler used in background montage under Creative Commons. Thank you.