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2011 Atlanta Falcons 'Rise Up' Commercial Features Dixie Dignitaries, Jeff Foxworthy

I love the Atlanta Falcons' "Rise Up" marketing campaign, which is a really weird thing to ever say about a marketing campaign. It grew from Samuel L. Jackson showing love to a NFL team for which he rooted while in college at Morehouse into the Falcons fan's "Role Tide," albeit on a much smaller, less-insane scale. (Some scales are insane.)

So it's good to see the team is smart enough to keep it moving, with Jackson back for another year, though one of his newest guests ... really sticks out:

Former president Jimmy Carter, former Atlanta Braves manager Bobby Cox, ex-University of Georgia head football coach Vince Dooley, former Atlanta Braves and Major League Baseball home run king Hank Aaron, ex-Falcons cornerback and newest member of the Pro Football Hall of Fame Deion Sanders, boxing legend Evander Holyfield and comedian Jeff Foxworthy.

Almost all of that lineup is perfect, but kinda think local sports fan Ed Helms could've sold tickets at least as well as Foxworthy can.

Photographs by coka_koehler used in background montage under Creative Commons. Thank you.