Koetter marks the first new hire of the Falcons' offseason, after having lost three assistants following their 24-2 loss to the New York Giants in the NFC Wild Card game. Koetter, the former Jacksonville Jaguars offensive coordinator, will replace Mike Mularkey, who left Atlanta to become the new head coach of the Jags.
The Falcons will need to sell the sizzle Monday, as the move isn't one with instant excitement attached to it: Mularkey became the goat among most fans for the Falcons' inability to develop a deep passing game and create quick-scoring "explosive" plays. Koetter's Jacksonville offense was near last in the league this season in almost every category. But Koetter will inherit a loaded offense that needs only a few tweaks on the line, not a reclamation project. He also has a history of championing vertical passing route, something The Falcoholic examined to make their judgement on his potential success:
If [Koetter's] as aggressive for the Falcons as he says he likes to be, the team should be able to squeeze a better performance out of its offense in 2012, and everyone will forget how hysterically angry they were yesterday. If he doesn't...yikes.