Samuel L. Jackson is back for his third year as an iconic pitchman for the Atlanta Falcons, and this year's theme of "Rise Up" comes with 30 seconds of Jackson doing his best Jules Winnfield to spur on the hopes of Super Bowl glory for the team. While he ends up praising them in back-handed fashion for their consistent winning ways, he also comes as close to quoting Ezekiel 25:17 as he can without quoting Pulp Fiction verbatim. Check out the latest vid from the Falcons:
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