A few days ago, Chris Creamer of the essential sportslogos.net noticed True North had copyrighted the term Winnipeg Whiteout. Creamer speculated that could be a possible name for the relocated Atlanta Thrashers, leading some outlets to head off on a wild tear that the team will absolutely be named the Winnipeg Whiteout despite that being a stupid name for a team.
True North assured everyone they aren't going to call the team that, which, phew! They've merely trademarked the name in advance of the return of a Winnipeg tradition: wearing white for playoff games.
Playoff games, huh? Yes, because that's something that will happen all the time. The city is getting the Thrashers, remember?