Via Google Trends, here's six years worth of search volume data for the keyterm fire mark richt compared to fire willie martinez:
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Richt's is in blue, Martinez' is in red. The higher the bar, the more frequently it was searched.
↵The numbers on the left show how much more often each term is being searched than usual. Thus right now people are 200 times more likely than usual to search fire mark richt.
↵This data is useful if we assume lots of people use Google's search bar as a crude, poor-man's Twitter. Which, of course, lots of people do. FWIW, here's what actual Twitter's stance on the matter looks like.