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A business valuation of 100 college football programs by Anthony Schoettle:
↵↵↵1. Texas $848.3 million
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2. Georgia $483.6 million
3. Penn State $446.9 million
4. Florida $421.8 million
5. LSU $397.4 million
6. Michigan $393.5 million
7. Alabama $374.3 million
8. Auburn $359.4 million
9. Oklahoma $343 million
10. Tennessee $321.3 million
That, combined with top-four recruiting grounds, means UGA should be in BCS bowl contention every year. (They're in BCS bowl contention this year, by the way.)