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PIC: Big Ten Unveils New Logo, 'Leaders' And 'Legends' Division Names; ACC Rejoices

For too long, the ACC's contrived Atlantic and Coastal division names have been the fodder for easy jokes around the country. The Big Ten saw fit to change that today, announcing a boring new logo and confounding division names: the Leaders division and Legends division. Looking forward to hearing about five teams lagging behind the Leader Division-leader, another team calling itself the Leader winner, and a fanbase disappointed about being the worst of the Legends.

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The logo, via @sbnation, which I'll kindly thank you for following:

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Got a feeling Brand New is gonna tear that thing apart, but it does convey nearly everything you need to know about the conference. It's blocky, clunky, big, bland, and safe. Plus it looks like it would really hurt you if you got in the way of it. The blue and white are presumably meant to represent, like, cold-ass weather or something.

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Whatever the case may be, the ACC thanks you, Big Ten, for coming up with division names that sound like they came from an '80s baseball video game.

Photographs by coka_koehler used in background montage under Creative Commons. Thank you.