The minute Tony Stewart hurled his helmet at the front of Matt Kenseth's Ford Saturday evening at Bristol, everyone knew the upcoming race tracks - particularly those that, like Bristol, are owned by Speedway Motorsports, Inc. - would utilize the incident to promote their race in some way.
Atlanta Motor Speedway, sight of this weekend's Advocare 500 and one of the SMI circuits, has jumped on board with a special ticket deal geared towards fans of the two drivers.
The premise is simple: buy three lower Champions Grandstand tickets - right down at the start-finish line - and then decide who's side you're on, Stewart or Kenseth. If you back Kenseth, the 2003 Cup champ, your fourth ticket would cost $17, matching his car number. If you're on the side of three-time champ Stewart, the price of your fourth ticket carries the same No. 14 as his Chevy Impala stocker.
This is a great and creative ticket package that is sure to get people talking and keep the fire stoked between the two drivers' fanbases. Everyone knows which side I'm on, how about you?